Looking into institutions

• YouTube was created by three men named Steve Chen (Left), Chad Hurley (Centre) and Jawed Karim  (Right) in 2005. They created the website in a garage in Menlo Park

• It is now owned by Google of which they paid a fee of 1.65 billion dollars.
• People started using YouTube as a place they can go to upload all sorts of videos onto the internet and share it all around the globe. Videos varied from funny cat montages all the way to how to tutorials.  A few years went by until users could monetize their videos, this means content creators could receive money from their video views which made the popular video sharing website even popular.
• It is estimated that YouTube is worth between the regions of $26 billion to $40 billion, however YouTube is a part of the Google media empire of which Google's estimated value is at $400 billion
• YouTube provides consumers with videos they want to watch, e.g. one consumer may be really into watching gaming videos where as another consumer may be into watching funny animal videos. The most subscribed YouTube content creator is PewDiePie who currently has 39 million subscribers. This just goes to show that YouTube provides consumers with videos and channels they want and really shows how popular the video sharing website is.
• YouTube itself has been involved in many controversies, however there are not many if any controversies about YouTube itself as a video sharing platform but the controversies revolve around a few content creators. YouTube creators are commonly involved in controversies about the money they earn from making videos. YouTube stars such as KSI is commonly accused of not being deserved of his money and success as many believe he takes his channel for "granted" and only uploads to keep a regular cash in flow, whether this is true or not many controversies very similar to this example go on everyday within the YouTube community.
• YouTube has made a huge impact on the media landscape, especially due to their biggest audience teenagers. Many teens nowadays would rather watch their favorite YouTubers than watch TV, this is a big surprise for many people as the television industry many years ago was the undisputed leader in the media industry. However now with the loss of popularity between the teenage audience the television industry in a few years to come may possible be not so popular due to the advancements of YouTube. 
• Sometimes YouTube is used in a way in which it is not supposed to be. It was originally intended as a place in which internet users can go to easily find a video that they are looking for. There are a lot of licensed dedicated music related YouTube channels, that share music through the use of YouTube, an example of a popular music sharing related YouTube channel is Vevo. The problem starts when people are using YouTube to download music content they haven't paid for, they do this through the uses of what is known as a YouTube converter. A YouTube converter is a website that converts a YouTube videos audio in an downloadable mp3 format. Whilst this is not done through YouTube as a website itself it is still not what YouTube was intended for.