Planning - Animatic

https://www.youtube.com/watch?v=UMPxocbwB-I

Planning - location shots

Location

The vast majority of shooting will be in the capital city of London. We choose this location as it is very commercial, easy for the audience to identify and there are lots of interesting places and notorious landmarks that we can incorporate into out shots.

Key landmarks and attractions that will be included:

The London Eye

"The London Eye is a giant Ferris wheel on the South Bank of the River Thames in London. Also known as the Millennium Wheel, its official name was originally published as the British Airways London Eye, then the Merlin Entertainments London Eye, then the EDF Energy London Eye. Since mid-January 2015, it has been known in branding as the Coca-Cola London Eye, following an agreement signed in September 2014." - Wikipedia 2015. The London Eye is easily recognized by most people in Britain, it looks over all of London and can easily be shot in part of our music video. 

Big Ben

"Big Ben is the nickname for the Great Bell of the clock at the north end of the Palace of Westminster in London, and often extended to refer to the clock and the clock tower. The tower is officially known as Elizabeth Tower, renamed as such to celebrate the Diamond Jubilee of Elizabeth II.The tower holds the second largest four-faced chiming clock in the world. The tower was completed in 1858 and had its 150th anniversary on 31 May 2009, during which celebratory events took place. The tower has become one of the most prominent symbols of the United Kingdom and is often in the establishing shot of films set in London." - Wikipedia 2015. Big Ben is a landmark within London that is easily recognized by most people.

Wembley Stadium 

Wembley Stadium is host stadium to all sorts of entertainment and sport, but it is mainly known for it's role as the home English national football stadium. Wembley Stadium hosts England FC home matches, FA Cup, Capital One Cup, Football League play-off matches and popular entertainment such as live music, comedy and sport entertainment.

Westfield Stratford

Westfields is a major shopping center in Stratford, London. The center opened on the 13th September 2011, it is one of the largest urban shopping centers in Europe and is the third largest in the UK. The shopping center holds 280 stores and 70 restaurants. This is a good location to choose as it is recognizable by our target audience and could be a potential location for a date. 

Skills development/progress - Research into editing

Editing skills progress

https://www.youtube.com/watch?v=veexFF3Lfnc

This video taught me a lot about colour correction and effects that can be used while editing

https://www.youtube.com/watch?v=4YWnj7ux9zk

This video taught me a lot about how to add the flicker effect into the final cut, this effect is commonly used within music videos

Planning - shot schedule

DATE	SCENE	Internal/ External DAY	SHOT DESCRIPTION/SUMMARY	LOCATION/ Internal /External	ACTORS	EQUIPMENT/PROPS NEEDED
22 Nov 2015	1	External DAY	We are going to have the two characters (who will be revealed at a later date) in the shopping center together having fun we shall have a creative variety of scenes in this and we will look to make this scene as interesting as possible by using as many different angles as possible.	Shopping Centre (Exact location still to be confirmed)	Junior (rest to be confirmed)	Camera/Tripod Phone
22 Nov 2015	1	External DAY	In this show we are going to have a shot which establishes the location and then we are going to have a text picture of a message sent that will begin the main drama of the music video.	Shopping Centre (Exact location still to be confirmed)	Junior (rest to be confirmed)	Camera/Tripod Phone
22 Nov 2015	1	Internal DAY	In this shot we are going to continue showing the couple having fun while the guy keeps receiving mysterious messages. This will consist of mainly of POV and long shots.	Shopping Centre (Exact location still to be confirmed)	Junior (rest to be confirmed)	Camera/Tripod Phone
22 Nov 2015	2	External DAY	This is the first time the audience will meet the guy sending the mysterious texts and to introduce him we will make sure to use lots of close-up shots we are not going to use long shots as we want the location of the character to remain secret.	Shopping Centre (Exact location still to be confirmed)	(to be confirmed)	Camera/Tripod Phone
22 Nov 2015	2	External DAY	There are more shots of the couple and the guy receiving messages we will use varying angles for this we will also use close ups to show the girls reaction to the guys dodgy behaviour due to receiving these messages.	Shopping Centre (Exact location still to be confirmed)	Junior (rest to be confirmed)	Camera/Tripod Phone
22 Nov 2015	2	External DAY	In this scene we find out that the mysterious character is closer than we thought and we learn a little more about his story to facilitate this we shall have long shots and pan shots.	Shopping Centre (Exact location still to be confirmed)	Junior (rest to be confirmed)	Camera/Tripod Phone
22 Nov 2015	2	External DAY	In this scene we will have both characters recognising each other from afar and the guy who has received all the messages starts getting scared. For this scene many reaction shots will be used.	Shopping Centre (Exact location still to be confirmed)	Junior (rest to be confirmed)	Camera/Tripod Phone
22 Nov 2015	2	External DAY	This scene will involve the fight scene between the mysterious character and the guy and a variety of shots will be used to show the brutality of that.	Shopping Centre (Exact location still to be confirmed)	Junior (rest to be confirmed)	Camera/ Tripod Phone Fake Blood
22 Nov 2015	2	External DAY	In this scene the girl leaves both the guys and they become friends like instantly in this scene close up shots will be used to emphasize their new friendship.	Shopping Centre (Exact location still to be confirmed)	Junior (rest to be confirmed)	Camera/Tripod Phone

Planning - equipment

Pitch feedback

Click the links below.

Pitch - https://www.youtube.com/watch?v=0_KfgdCQaNM

Feedback - https://www.youtube.com/watch?v=flxm98MN_OA

Highlight Questions 

• How are you going to make it look professional?
• Will there be any performance? 
• How will we see the conflict?
• Is their anything you have seen that has influenced you in terms of conflict?
• How are you going to make it come across as professional and serious instead of comedic?
• What editing techniques will you be using?
• Have you thought about the camera shots you will be using?
• How are you going to show the social media aspect to the music video?
• Is your product going to have a message to it?

The feedback we gathered will allow us to improve our idea, here is what we are going to do to act upon the feedback we received from our class. Based on the feedback we gathered through audience testing we have made some changes to our idea and incorporated some ideas into our product. For example Micheal suggested that instead of displaying a computer screen to show the social media aspect of the music video we will overlay the actual footage itself and show an on screen text graphic of the messages. The initial fighting conflict idea we had based on audience feedback is going to be problematic if we don't adjust our idea for this scene, so because of this we are not actually going to see the full blown fight we will see fast paced POV shots to show the conflict to our audience. We have now also looked at a few camera shots we will be using which was asked at the time of feedback and have now decided what shots we want to use, for example a wide shot at the start will be used.

Planning - initial ideas

Chris Brown- Ayo

We were going to pick this song for our Music Video but we decided not to do this song as we felt it did not convey the message that we wanted to show and it would be impossible to fit around our story. This song is more a song about getting a lot of girls and then having sex with them and then after that they then just dump them. We felt that our story would not connect with the song as our story is about bullying so we thought that the conventions of the song and the conventions of our story would not work.

Labrinth- Earthquake

This was one of our choices because the song has a very good beat to it but also it does not really have much meaning so you would be able to mold the song into any convention you would want it to portray, for us we felt that this was the song’s biggest weakness as we wanted a song that already has conventions that match those of our chosen story and because of this we decided to not use this song.

Chris Brown- Loyal

We used this song as one of our ideas because we felt that it had a good message to it which was girls are never loyal to guys who do not have money and will always  move on to people with money but because we didn’t want to use that story and there was no other way of changing the songs meaning we decided to drop this song as it is a song that people really like and we felt if we did it in our own way it would always be compared to the original so we decided to not use the song. 

Jay Z ft Kanye West- Ni**as in Paris

We decided to use this song as an idea because of its appeal and how it could connect to our story but there take of the story is more about Racism which has no correlation with our song now and because of this we decided to leave this song because even though we could mold it to fit our story the song is so big we figured that it would not work as people would still compare the song to its original meaning.

Empire Cast - No Apologies 

We feel this would be a good song choice as the current version doesn't have a good music video to it. It seems like a pretty low budget production and isn't really like other music videos as it is just them performing it. We feel if we chose this as our song choice we could make a better music video as we currently don't have great competition at the moment.

Research into audience - Focus group feedback on influential films

Empire- No Apologies

https://www.youtube.com/watch?v=dtfFF_vYqrs

• All performance no story
• Hard to visualise meaning.
• Change the main idea of the pitch.
• The rapper was privileged in the video he received most of the shots and shots cut between both of them.
• Shot one from one side the whole time.
• Wasn’t much cameras work involved?
• Meant to be in the club as the lights were dark and the club lights but there was no shots of the audience.
• Rapper wearing a lot big gold chains.
• All in the same location.
• Do your own representation of the song.
• Easier to do something different

2pac- Ghetto Gospel

https://www.youtube.com/watch?v=dtfFF_vYqrs

• Focus more on the storyline no performance
• No lip syncing
• Circular narrative because it starts with the ending and ends with the same ending
• Textual graphics on screen
• Felt like a TV drama at the start
• You felt close to the action
• Wasn’t a flashy video
• Shows the ghetto culture lack of jobs and money
• Showed a lot of run down areas
• Shootings and gangs
• Parents stereotypically follow straight and narrow. Son with a lot of temptation around him mum trying to keep him away from that.
• Accidental death just caught in the crossfire
• Showing dangers of your environment and being aware of your videos
• The camera was always close and hand-held and it made it quite real and documentary-like.
• Deep meaning song.
• Strong memorable video.

Research into similar music videos

Empire Cast - No Apologies ft. Jussie Smollett, Yazz

https://www.youtube.com/watch?v=dtfFF_vYqrs

2Pac - Ghetto Gospel

https://www.youtube.com/watch?v=Do5MMmEygsY

Pitch

Title: Empire Cast - No Apologies

Location: Various locations

Form: Music Video

Genre: Rap/Hip-hop

Time: Daytime/Evening

Plot Outline

Two characters, character A and character b. Character B steals character a’s girlfriend. Character A wants revenge on character b on the build up to a big fight. The music video will be a build-up of the two threatening each other via social media and rumors. One day character B see’s character A with his girlfriend and violence breaks out. At the end the girl decides she doesn’t like character A or B and decides not to bother with any of them. Various lip singing sections to the music video will occur alongside the storyline to the music.

Character A: Unknown as of yet

Character B: Junior Adekunle

Female Character – Unknown as of yet

Target Audience: People who like rap/hip-hop music. Also Empire Cast fans

Audience Appeal: Our music video will most likely appeal to teenagers. Many teenagers like the genres of rap/hip-hop more than people of other age ranges.

Influential Music: 50 cent - get low, Timberland - Money ain’t everything, Chris Brown Kid Ink - Hotel

Unique selling point: Our product is unique as we are going to create a storyline to one of Empire Cast’s songs No Apologies. In the official music video Empire Cast does not entail a storyline within the music video it is just them singing and dancing.

Your Roles:

·         Junior – Producer, Director, Composer, storyboard artist, Set, Costume and Prop Design, Marketing and Make-up Artist. 

·         Liam – Editor, Writer, Sound editor, Technical director, location scout, Cinematographer, Sound Designer.

Looking into institutions

• YouTube was created by three men named Steve Chen (Left), Chad Hurley (Centre) and Jawed Karim  (Right) in 2005. They created the website in a garage in Menlo Park

• It is now owned by Google of which they paid a fee of 1.65 billion dollars.
• People started using YouTube as a place they can go to upload all sorts of videos onto the internet and share it all around the globe. Videos varied from funny cat montages all the way to how to tutorials.  A few years went by until users could monetize their videos, this means content creators could receive money from their video views which made the popular video sharing website even popular.
• It is estimated that YouTube is worth between the regions of $26 billion to $40 billion, however YouTube is a part of the Google media empire of which Google's estimated value is at $400 billion
• YouTube provides consumers with videos they want to watch, e.g. one consumer may be really into watching gaming videos where as another consumer may be into watching funny animal videos. The most subscribed YouTube content creator is PewDiePie who currently has 39 million subscribers. This just goes to show that YouTube provides consumers with videos and channels they want and really shows how popular the video sharing website is.
• YouTube itself has been involved in many controversies, however there are not many if any controversies about YouTube itself as a video sharing platform but the controversies revolve around a few content creators. YouTube creators are commonly involved in controversies about the money they earn from making videos. YouTube stars such as KSI is commonly accused of not being deserved of his money and success as many believe he takes his channel for "granted" and only uploads to keep a regular cash in flow, whether this is true or not many controversies very similar to this example go on everyday within the YouTube community.
• YouTube has made a huge impact on the media landscape, especially due to their biggest audience teenagers. Many teens nowadays would rather watch their favorite YouTubers than watch TV, this is a big surprise for many people as the television industry many years ago was the undisputed leader in the media industry. However now with the loss of popularity between the teenage audience the television industry in a few years to come may possible be not so popular due to the advancements of YouTube. 
• Sometimes YouTube is used in a way in which it is not supposed to be. It was originally intended as a place in which internet users can go to easily find a video that they are looking for. There are a lot of licensed dedicated music related YouTube channels, that share music through the use of YouTube, an example of a popular music sharing related YouTube channel is Vevo. The problem starts when people are using YouTube to download music content they haven't paid for, they do this through the uses of what is known as a YouTube converter. A YouTube converter is a website that converts a YouTube videos audio in an downloadable mp3 format. Whilst this is not done through YouTube as a website itself it is still not what YouTube was intended for. 

Stars and representation

David Beckham

1. Here David Beckham is being represented with his many styles and fashion sense. As the years went by not only did his age change his appearance it was the changing times and fashion.

2. The preferred audience to his representation is football fans, models and David Beckham fans.

3. David Beckham is mainly changing his hairstyle.

4. This is typical of a young male as they seem to want to keep up with the times and current fashion, as many take a lot of pride in their appearance.

5. David Beckham serves the purpose as a role model and fashion icon to many, a lot of great footballers will be role models to many young people all over the world, which makes it important that they stay true to themselves and inspire others.

6. David Beckham by his presence is communicating the sense of youth by taking pride in his appearance, he is also representing the sense of the changing times. As the years went by David Beckham had many different styles and appearances to keep up the changing fashion over the years.

7. During David Beckham's time he was located in a lot of different cities and countries such as England, Spain and the USA due his footballing ability and value as a football player.

8. David Beckham is represented as natural as he is not a fake person and represents this by showing that he simple just likes to keep up with the changing of time and fashion sense.

David Beckham also is represented in the media as a family man, he is frequently shot in public with his family doing various activities and events. Although for a lot of people David Beckham will mostly represent a footballer/celebrity he is also represented as that caring dad who loves to spend time with his family, as you can see in the picture to the left, the whole family is smiling and seem like they're having fun.

 As you can see here David Beckham also represents the role as a role models to millions of young people all over the world. David Beckham often liked to interact with his fans through various autograph signings and meet and greets. As you can see in the picture to the left lots of young people are all bunched up to try and get an autograph from David Beckham, he is happy to do this showing the representation of a good role model.

Who am I?

My name is Liam Taylor, I am a young white British male at the age of 17. The country I was born in is UK, England. I don't currently earn my own money as I still live with my parents, in full time education. My current level of education is A-Levels and I am currently studying for my last year of school. I live in Medway, Kent.

The media I consume is as followed:

• Television programmes - such as  - I am a frequent user of this form of media. I mainly watch TV series dramas such as Game of Thrones, Breaking Bad and Prison Break. However I also watch a lot of sports on TV, this includes watching football and cricket of which I am big fans of. The main TV stations I use are BBC,ITV, Channel 5, Sky Sports and BT Sports.

• Films -  I am a infrequent user of this form of media.I watch films from time to time depending on what I have planned, I would say I watch 1-2 movies per month. My favorite genre of films are comedy, my favorite movies within this genre include 22 Jump Street and Stepbrothers.I watch films both in cinemas and at home, I very rarely go to the cinema. On average I would say I go to the cinema 1-2 a year as I only go if it's a film I really want to see. I also watch movies on Netflix as well as TV From Sky which has a whole wide range of movies available to watch with a click of a button.

• Video Games -  I am a frequent user of this from of media. The main video game titles that I play are FIFA, GTA and Call of Duty. I would regard myself as a frequent user of this form of media as I play video games pretty much everyday whether it's for 5 minutes or 10 hours. I access video games through my video game console which is the PlayStation 4.

• Social Media -  I am a frequent user of this form of media. The main social media websites and applications that I use are Facebook, Twitter and Instagram. I check my news feed on all of these forms of social media pretty much everyday to stay up to date with my friends and enjoy funny videos/pictures that are posted to these social media websites.

Music - I am a frequent user of this form of media, I would say on average I listen to music for a couple of hours a day. The main genre of music I listen to is Indie Rock however I do like other genres such as grime and reggae. I mainly listen to music whilst actually doing something, for example walking to school, playing video games and doing my homework. Some of my favorite music artists include Franz Ferdinand, Oasis and the Kaiser Chiefs.

  

Categories of Media That I Use & Examples of Who Provides It

Entertainment

• Television (Sky Sports, BBC and ITV)
• Video games (EA Sports and Rockstar Games)
• Films (Netflix, Sky Movies, TV From Sky)
• Music (ITunes, Spotify and YouTube)

Information

• Internet 
• Books

Research/Education

• Internet 
• Books 

Who Do I Consume With & Locations In Which I Consume

I consume media with all different people who are close to me. I listen to many hours worth of music everyday, I mainly consume this by myself as the genres of music I like don't necessarily match the genres of my friends and family. The locations in which I consume music is pretty much everywhere I go thanks to the fantastic invention of earphones, so whether I'm walking in the street, driving in a car or doing my homework you can pretty much guarantee I'm listening to music. Video games I mainly consume with my friends over the internet as we play online together game titles such as FIFA are really fun to play with friends as you have to compare your own skill with theirs and the winning of course claims the bragging rights. I also consume video games with members of my family such as my younger brother and cousins seem to like to challenge me on FIFA, but I only consume video games with family on rare occasions. I consume video games only in the luxury of my room or friends house as games consoles are not really portable and are best in just one sole location. TV is a form of media in which I do consume pretty much everyday but not very often in my living room as I prefer to watch TV in the comfort of my own room. I mainly football in my living room as I can sit down with my father and brother watch the game and usually have football related conversations whilst the game is going on. In my room I mainly watch TV series such as Breaking Bad, Prison Break and Game of Thrones, when I'm really into a series I watch them for hours everyday, however at the moment I have finished all the TV series I have mentioned and another series hasn't really caught my eye yet. Films I mainly consume by myself, family and with friends. If I'm watching a film it's probably by myself in my bedroom or downstairs in the living room with my family, I do sometimes watch films with friends but this is only really when we go to the cinema because when I'm with friends I would rather participate in other activities such as football than watch films. Social media I only consume by myself on my phone as everything i consume social media wise is tailored to me so i rarely share this form of media with anyone else.

How Do I Access The Media I Consume?

• Television - Sky TV Box, Games Console, Smartphone & Laptop
• Video Games - Games Console, PC & Smartphone
• Films - Cinema, Television, DVD & BluRay, Laptop & Games Console
• Music - Smartphone, Games Console & Laptop