Research into audience - Focus group feedback on influential films

Empire- No Apologies

https://www.youtube.com/watch?v=dtfFF_vYqrs

• All performance no story
• Hard to visualise meaning.
• Change the main idea of the pitch.
• The rapper was privileged in the video he received most of the shots and shots cut between both of them.
• Shot one from one side the whole time.
• Wasn’t much cameras work involved?
• Meant to be in the club as the lights were dark and the club lights but there was no shots of the audience.
• Rapper wearing a lot big gold chains.
• All in the same location.
• Do your own representation of the song.
• Easier to do something different

2pac- Ghetto Gospel

https://www.youtube.com/watch?v=dtfFF_vYqrs

• Focus more on the storyline no performance
• No lip syncing
• Circular narrative because it starts with the ending and ends with the same ending
• Textual graphics on screen
• Felt like a TV drama at the start
• You felt close to the action
• Wasn’t a flashy video
• Shows the ghetto culture lack of jobs and money
• Showed a lot of run down areas
• Shootings and gangs
• Parents stereotypically follow straight and narrow. Son with a lot of temptation around him mum trying to keep him away from that.
• Accidental death just caught in the crossfire
• Showing dangers of your environment and being aware of your videos
• The camera was always close and hand-held and it made it quite real and documentary-like.
• Deep meaning song.
• Strong memorable video.